The online version of the LEGO® Minifigure Factory is back for those in the US. The online experience is slightly different from what has been tried before and is now comparable to the in-store offering. So you can add text and images to both the front and back of torsos, and choose from a selection of heads, hair, legs and accessories. The BETA is currently only available in the US. But there are plans to expand the experience further. You can check it out for yourself here. Please note that this is currently only available in the US.
We are excited to announce that Minifigure Factory has returned to LEGO.com in the US. This follows a successful pilot from July-September 2022, where we offered a very similar experience to the in-store Minifigure Factory and received fantastic and extremely valuable feedback from our fans and shoppers.
We heard you loud and clear in 2022 that you wanted more parts to choose from, so we doubled the number of elements you can choose from for your headpiece, head, lower body and accessory, and made a lot of changes behind the scenes to ensure ensure that we can print even more minifigures. What we're still working on is that you can buy multiple minifigures in the same order (it all comes down to knowing which personalized torso goes with which accessory when we pack them), but we know this is important if you want. create your family or friends. Our ambition is to have this feature live by the summer. Also coming soon to the store is the free drawing feature, which will allow you to go beyond the pre-configured sticker designs we offer. We realize this is the key to being able to create a character exactly the way you want it. Ultimately, we wanted to get Minifigure Factory back live as quickly as possible so we can make sure we're working on the most important things to ensure it's the best experience it can be!
For those of you not in the US, don't worry – expansion is also firmly in our plans and while nothing is final yet, we will share updates as we go.
If you can experience this relaunched experience here: https://www.lego.com/en-us/minifigure-factory