The LEGO Group announces the LEGO® Everyone is Awesome, a set designed to celebrate the diversity of our fans and the world around us. The buildable display model is inspired by the iconic rainbow flag used as a symbol of love and acceptance by the LGBTQIA+ community, and includes 11 monochrome minifigures, each with their own hairstyle and rainbow color.
Set designer Matthew Ashton, Vice President of Design said: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel freer to be our true AMAZING selves! This model shows that we care, and that we truly believe 'Everyone is Awesome'! ''
The 346-piece model is 10.24 cm high and has a depth of 12.80 cm - a perfect fit for most shelves or windowsills. It goes on sale on June 1, to mark the start of Pride Month.
Matthew said the set was also a celebration of the LGBTQIA+ community within the LEGO Group and among the brand's adult fans.
“I am fortunate to be part of a proud, supportive and passionate community of colleagues and fans. We share a love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared. "
The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports the UK-based charity, Diversity Role Models, which works to educate children about inclusivity and empathy to build supportive and inclusive future generations.
