Through #BuildToGive, the LEGO Group is encouraging families to be creative and help bring the joy of play to 1.5 million children in need.
For many people around the world, the holiday season is a time of togetherness and laughter, but for many families it can be a challenging time. To make the holidays brighter for kids who need to play, the LEGO Group is encouraging everyone to take their bricks and build a star - small, big or wonderfully weird - to pass on the joy of play as part of the Rebuild the Global #BuildToGive initiative.
For the fifth consecutive year, #BuildToGive once again invites fans and families to come together and be creative to make a difference. According to the LEGO Play Well survey, 96% of parents think play helps strengthen family bonds(1), with #BuildToGive providing the perfect opportunity to play and have fun together, while giving another child an enjoyable play experience.
Build a star, share it on social media with #buildtogive!
For every star built before the end of December and shared on social media or LEGO Life with the hashtag #BuildToGive, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children's homes and vulnerable communities the opportunity to to play this holiday season.
Last year the company donated more than 1 million sets and this year it wants to go even further, with the aim of bringing LEGO play to 1.5 million children around the world. The sets are distributed through the LEGO Group's network of local charity partners in 29 countries around the world.
“For generations and across cultures, people far from each other have felt connected to each other while looking at the same starry sky. That's why we put them at the center of our #BuildToGive initiative this year – to connect families around the world through play in this time of togetherness and celebration,” said Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group. “Over the past four years, thanks to fans and families around the world, we have donated millions of LEGO sets to children's play needs through #BuildToGive. This year will be our biggest yet as we continue the gift of LEGO game to share with 1.5 million children and we hope that everyone, from little builders to experienced builders, will have festive building stars while feeling proud of the fact that they are helping to make a difference.”
The #BuildToGive campaign is just one example of how the LEGO Group is working with a range of charity partners and the LEGO Foundation to connect children in need to play in communities around the world. These programs provide children with opportunities to develop lifelong skills such as problem solving, collaboration and communication so they can succeed in the future. By 2022, the LEGO Group wants to reach eight million children around the world through playful learning.
#buildtogive
The LEGO Group launches #BuildToGive with a global campaign video where families come together to build their stars. The #BuildToGive page on LEGO.com is full of building inspiration and star building tips to help families get their creative juices flowing. The LEGO Group is also creating a range of collectible #BuildToGive gift cards that will be available at LEGO Retail stores throughout the holiday season.